A lot doesn't mean good: Netflix changes its strategy and decides to reduce the amount of films it produces, prioritising quality over quantity.
In a Variety article about the future of the company, Netflix CEO Scott Stuber said that the platform is preparing for a major change in its film strategy. This means releasing fewer feature films, opting for quality over quantity.
Here's What We Know
Of course, Netflix's strength has always been its TV series, but in recent years, the company has significantly increased its film production, bringing in big-name directors such as Martin Scorsese, Guillermo Del Toro and Alfonso Cuaron.
Despite the films' successful releases in cinemas, many of these works have received criticism for their script and poor character development. Now that the competition between platforms is getting fiercer and everyone is looking to stand out, Netflix decides to pay special attention to quality.
Scott Stuber shared his perspective on the change in strategy:
"We were growing a new studio. We'd only been doing this for a few years, and we were up against 100-year-old companies. So you have to ask yourself, 'What is your business model?' And for a while it was just making sure that we had enough. We needed volume. Right now, we're not trying to hit a set number of film releases. It's about 'Let's make what we believe in', and let's actually put forth a slate that we can stand behind and say, 'This is the best version of a romantic comedy. This is the best version of a thriller. This is the best version of a drama.’"
Netflix is gearing up to release films from established directors in the near future, demonstrating that there's no need to release a huge amount of content to grab the attention of its subscribers. Especially when you consider the audience's love for the platform - subscribers continue to grow, even despite the recent ban on password sharing.
David Fincher's "The Killer" and Bradley Cooper's "Maestro" hit Netflix this week and will be available on the platform on December 20 after the film premieres.
Source: MovieWeb
