Minecraft expands beyond games industry, popular franchise hints at partnership with Puma

Minecraft and sportswear brand Puma are teaming up. A teaser video has been released that hints at an upcoming partnership between the popular gaming franchise and the German sports brand.

In the teaser video, an ocelot from Minecraft jumps in pursuit of a creeper, thereby copying the silhouette of the Puma logo. "We can't wait to reveal more," the developers said.

Watch while we leap into a new collaboration with @PUMA coming soon! #PUMAxMinecraft pic.twitter.com/hVciHRJslU

— minecraft (@minecraft) January 21, 2022

Minecraft likes to do collaborations with different famous franchises. Previously, the Microsoft game has collaborated with big names such as The Simpsons, Star Wars, and the Mass Effect and Skyrim game series.

Recall that Minecraft became the first video game to reach 1 trillion views on YouTube. More than 10 years later, the game remains hugely popular and continues to receive big updates, the latest being Caves and Rocks in December.

This is not the first time Puma has entered the video game market. In the summer of 2021, the brand became a technical sponsor of the Ukrainian esports organization NaVi.

A source: Twitter