The "Rings of Power" trailer garnered 257 million views in the first 24 goals

The first trailer of the big-budget series Amazon "The Lord of the Rings: Rings of Power" has become hugely popular since its debut during the Super Cup this weekend.

In the first 24 hours, the trailer received 257 million views, which, according to Amazon, is the largest number for any trailer that debuted during the Super Cup. Amazon marketing chief Ukonwa Ojo said the reaction to Rings of Power was "huge."

"Introducing the upcoming series to the audience, our goal was to make sure that we are at the epicenter of pop culture, remaining faithful to Tolkien's universe. It was amazing to see the amazing response to every marketing rhythm we showed last month. "said Ojo. “The Super Cup has always been conceived as the ultimate retribution for fans; a teaser of this magnitude deserved to be presented at the largest annual television and sporting event of the year. This record achievement belongs to our fans, and we look forward to continuing to lead them on an incredible journey that leads to the autumn debut. "

Thanks to everyone who made this possible. The big game was just the beginning of our journey. #LOTR #LOTROnPrime #LOTRROP pic.twitter.com/dKMb1GR0lX

- The Lord of the Rings on Prime (@LOTRonPrime) February 16, 2022