Alex Proba Brings Nature Inside the Home in the Latest Samsung Bespoke Refrigerator Collaboration – Samsung Global Newsroom

Samsung Electronics’ Bespoke line of home appliances offers products that reflect the evolving lifestyle of consumers worldwide, marrying Samsung’s advanced technologies with customizable aesthetics. Ingrained into the design principle of Bespoke is the creative exploration of new ideas that inspire joy and innovation, which is why Samsung is continually partnering with artists to offer fresh new concepts that inspire self-expression and everyday creativity with Bespoke products.

This year, Samsung has added limited-edition panel art in collaboration with artist Alex Proba to its collection of exclusive Bespoke designs. The panels are on display at Samsung 837 in New York and the flagship Samsung Electronics store in Seoul, and limited editions are available for purchase in the U.S.

Adding New Dimensions to the Bespoke Experience

Through past collaborations with artists Thibaud Herem, Andy Rementer and Danish lifestyle brand HAY, Samsung’s Bespoke appliances were transformed into statement pieces as these artists explored the limits of Bespoke’s customizability. French illustrator Herem took inspiration from European architecture, while U.S. pop artist Rementer highlighted diversity with colorful portraits of communities, and HAY developed custom-blends of colors inspired by natural food ingredients.

“Our Bespoke collaborations serve as a gateway for exploring aspirational design, transforming standard home appliances into art,” said MH Bu, Head of Design Team, Digital Appliances, Samsung Electronics. It’s exciting to partner with artists and see their creative contributions to the Bespoke range. This can help reimagine homes around the globe .”

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Finding Inspiration in Everyday Moments

Proba is the founder of Brooklyn and Portland-based design studio StudioPROBA. She describes the inspiration for her art as coming from shapes and colors that evoke positive memories and happiness. The artist has worked with hundreds of global brands on several art pieces — including graphic, environmental and furniture design, as well as artwork.

Proba’s partnership with Samsung began when she was invited to design a room in Samsung’s product experience space, Samsung 837. Located in New York’s iconic Meatpacking district, Samsung 837 is a showroom where visitors can enjoy interactive experiences including virtual reality exhibitions, music performances and design installations such as the Bespoke My Home stages where Proba’s projects were first displayed.

Divided into three arrangements — Kitchen, Lounge and Studio — the spaces are designed by local artists reflecting their stylistic visions. Aliza Simons, a Brooklyn-based ceramics artist who designed the kitchen, used earth tones and mixed ceramics. Furniture designer, Stephen Burks arranged the lounge space creating a cozy and relaxing vibe by combining his unique style with Bespoke’s customizable designs. And Proba designed The Studio to reflect her own decor melding joyful colors and abstract shapes, and even including some of her personal belongings into the display.

Bringing Nature Inside via a New Medium

Thanks to this latest collaboration project, Proba’s exclusive designs for the Bespoke 4-Door Flex refrigerator are now available for consumer homes. Proba said, “My work explores joy through colorful patterns and shapes that are inspired by nature.” “Designing for Samsung’s Bespoke refrigerator was a new adventure for me, and a way for my art to transcend traditional mediums — bringing vibrant color with abstract patterns to unexpected places.”

Through their partnership with Proba, Samsung is offering consumers an exclusive motif inspired by the beauty of the world outside. To learn more about Proba’s Bespoke 4-Door Flex refrigerators and to make reservations, follow this link.

^ Alex Proba installations at Digital Plaza

An All-New Way To Add Color to Your Kitchen

Proba’s limited-edition designs come as Samsung is offering its first Bespoke French Door refrigerators to the global market. Available in a 3-door and 4-door configuration — including the Family Hub(tm) options for both — these new refrigerators offer the latest in space saving and cooling technologies in a uniquely Bespoke package.

The Bespoke French Doors refrigerators are as practical and beautiful as they look. They have advanced food storage features that allow food to stay fresher longer. The built-in pitcher provides chilled, purified water with flavor infusions. Ice can be quickly prepared in cubes or bites for refreshing drinks.

The Bespoke French Door refrigerators will be available starting March in two materials, glass and steel, with a wide spectrum of colors to match. There are many glass options, including striking colors like Sunrise Yellow, Pink and Charcoal. Steel options include classics like Emerald Green, Navy and Matte Black. ¹ Check out the full range of Bespoke refrigerator offerings at Samsung.com, and stay tuned to Samsung Newsroom for the latest news about all things Bespoke.

¹ Available models and colors vary by region.