[Interview] Saatchi Art and Samsung The Frame Art Store Take Virtual Art to a Next Level – Samsung Global Newsroom

Samsung’s Art Store boasts an extensive library of artwork thanks to its expansive partnerships with artists and galleries around the world. Its partnership with renowned digital art gallery and network Saatchi Art has brought some of the most highly viewed artworks in the Art Store to home, and is one of Samsung’s longest-standing partners since the 2017 launch of The Frame.

Based on the partnership with Saatchi Art, Samsung introduced ‘The Frame X Saatchi Art’ gallery at the London Design Festival in 2017

Samsung Newsroom interviewed Sarah Meller (Senior Director of Brand and Marketing Strategy, Saatchi Art) about their partnership and how the network views digital art and the Art Store. This gives you an inside look at the unique relationship that elevates the virtual world.

Q: So, what made you decide to collaborate with the Art Store in the beginning?

We wanted to lead the way in using technology to make the art world more accessible to everyone. We felt it would be a better way to make art more central in people’s lives and increase appreciation for it.

Q – What item would you suggest to The Frame’s users for them to use through its Art Mode?

It’s difficult to pick just one. Rebecca Wilson, chief curator at Saatchi Art, selected several pieces of art for The Frame, which are a testimony to the versatility of the TV. They are as diverse and equally stunning as each other, and include everything from Claire Desjardin’s abstract paintings to Dean West’s fine art landscape photography.

If I had to choose a few, I would recommend:

• Dancer: Gama #0 by Cody Choi: The contemporary photographer and choreographer who is best known for his stunning, figurative portraits of dancers in motion. As a dancer himself, Cody can masterfully capture the dynamism and passion of his subjects.
  

• Boomerang House by Cecile Van Hanja: She is best known for her abstracted renditions of modern architectural spaces. Cecile’s paintings depicting homes and pools immediately transport guests to mid-century spaces.

• Winter Warm II by Sandy Dooley: She is an impressionist artist who spontaneously splatters paint with vibrant hues that characterize her harmonious landscapes, inspired by memories of growing up in the English countryside.

Q. How has the Art Store changed since your partnership with Samsung?

What improvements do you think are the best?

Since we partnered with the Art Store in 2017, its selection has grown tremendously, which has been very inspiring. It’s been wonderful to see iconic institutions like the Musee du Louvre join in and bring museum-quality art into the homes of viewers around the world.

Q – How has Saatchi Art changed since your first partnership with Samsung?

At Saatchi Art, we support our artists as they explore emerging mediums and styles. Our offerings have increased in digital art and NFT. And we are thrilled because not only do NFTs offer real practical benefits to artists, but also give them a new medium in which to express their creativity. This is where we are most excited about expanding our mission.

Q: How do you feel about technology changing the way in which people appreciate art?

Technology offers many advantages when it comes down to the arts. While real-life art experiences will never go away, nor should they, technological advances like the ones shown through the Art Store are transforming the way people access and consume art. Ultimately, these changes lead to more democratization, more diversity, more experimentation and more creativity.

Another benefit to The Frame are the lighting effects and subsequent colors. When it comes to art display, lighting is crucial. The fact that The Frame can automatically adjust the screen’s brightness as lighting conditions change helps to maintain the natural colors of the artworks, ensuring a great viewing experience for consumers.

To see art from this partnership with Saatchi Art, head to the Art Store on The Frame.