SoundCloud snaps up music AI tech firm to bolster music discovery

SoundCloud believes that the next big thing on its platform relies on AI and machine learning, as the company announced it has acquired Musiio, which will help SoundCloud’s existing music intelligence capabilities and help the company identify what’s next in music trends and talent.

Musiio’s technology focuses on B2B audio reference search, which means AI that can “listen” to music, automated tagging, and playlisting tools for the music industry. SoundCloud explains the impact of this acquisition:

By “listening” to more tracks than a human could ever comprehend and identifying characteristics and patterns, its AI allows users to better predict success, which in turn, can increase their ‘hit-rate’ and ultimately their revenue. Musiio’s leading product line and deeper integration with SoundCloud will make it a core part of SoundCloud discovery and enable SoundCloud to spot trends and talent before anyone else.

The interesting thing about Shazam by Apple is its unique approach. By the beginning of 2022, the audio tool announced its breakthrough artist predictions for the current year and said it relies on “the curiosity of everyday fans to tell a story of what’s next:”

Shazam uncovers artists from every corner of the world, using the curiosity of everyday fans to tell a story of what’s next. Every year, a different group of musicians emerges to dominate their respective areas of the music industry. This inspires listeners to search for the best songs.

Eliah Seton is SoundCloud’s President. He says, “Musiio speeds our strategy to better understand the music in a proprietary manner, which is crucial to our success .”

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The company has announced that it will incorporate Musiio employees, as well its CEO and CTO into its VPs.

9to5Mac will make sure to report back once Musiio’s capabilities are tied with the SoundCloud ecosystem.