‘Hey Sonos’: Smart speaker maker is launching its own version of Siri

Forget Alexa and Google Assistant, as Sonos is preparing to announce its proprietary voice assistant that will be introduced within the next few weeks. It will let customers control music on the company’s home audio platform.

As first reported by The Verge, Sonos’ personal assistant will be “part of a forthcoming software update set to arrive first to customers in the US on June 1st, with an international rollout to follow.”

Sonos can now be controlled using Google Assistant or Amazon Alexa. With a proprietary voice assistant, its customers will have yet another alternative.

The publication says that Sonos Voice will work with Apple Music, Amazon Music, Pandora, Deezer, and Sonos Radio, while Spotify and YouTube Music aren’t yet on board with the integration.

The company won’t record user audio commands or depends on the cloud to process them. All will take place on the device, and its wake-up call will be “Hey Sonos .”

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Verge didn’t get back to Sonos, but the publication noted that Sonos had been developing its voice assistant for some time :

Sonos did not respond to this story due to its policy against commenting on speculation or rumors. But through various job listings for the voice product and an as-yet-unannounced “Home Theater OS,” the company has offered a glimpse at a future where it will put a much greater emphasis on software and try to establish itself as a central hub for streaming entertainment.

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