Optimizing Picture Quality Through AI and Picture-Enhancing Technology – Samsung Global Newsroom

Samsung Electronics is the leader in the television industry for over a decade, bringing the most advanced technologies to consumer TVs. In 2022, Samsung has yet again secured the number one spot in terms of market share for 16 consecutive years. ¹ At the heart of Samsung screens is customer-centric innovation, which powers Samsung screens, including Neo QLED 8K, to deliver immaculate, true-to-life picture quality. Samsung Newsroom sat down with the engineers to provide a deep dive into the innovative features that make Neo QLED 8K the TV it is today, with next-level picture quality and one-of-a-kind features powered by artificial intelligence(AI).

^ (From left to right) Engineers Younghoon Jeong, Younghun Jo at Hardware Platform Lab, Sangmin Lee, David Jung at Picture Quality Solution Lab of Samsung’s Visual Display Business

Quantum Matrix Technology Pro Delivers Ultra-Fine Contrast With Details in Darkest Blacks and Lightest Whites

Samsung continues to lead the charge in picture quality innovation by implementing cutting-edge technology to its TVs. The newly released Neo QLED 8K is an upgraded version of its previous QLED TV and comes with a wide range of innovative features. At the center of this advancement is Quantum Matrix Technology Pro, which takes advantage of the enhanced 14-bit gradation for greater control of the miniaturized light source — the Quantum Mini LEDs. This allows the TV to control its lighting across an astounding 16,384 steps, which is four times greater than conventional 12-bit displays at 4,096 steps, providing true-to-life colors previously unseen.

Shape Adaptive Light and Real Depth Enhancer Add Depth for Vivid, Lifelike Images

The picture quality of Samsung TVs has been improved by the introduction of new technologies such as Shape Adaptive Lighting and Real Depth Enhancer. The new technologies optimize contrast, produce clear and vibrant images and give your TV a greater sense of depth.

Real Depth Enhancer improves picture quality by separating an object from a background. “Every image has an object and background with different requirements to bring out the optimal picture quality,” said Jo. Real Depth Enhancer is used to separate the object and background, thereby making the objects stand out. This allows us to clearly discern the object from its background, creating more depth, and making images stand .”

Shape adaptive light analyzes scenes and determines the differences in light layers by sections to adjust the source of light. Shape Adaptive Light creates the effect of synergy with the latest Quantum Mini LED to precisely control and optimize the light source for an accurate contrast. “Simply put, it makes bright areas stay bright and the dark spaces around it stay dark. Jo said that the technology allows for optimal contrast and details to be captured in even the darkest blacks. This creates lifelike pictures.

Upgraded Neural Quantum Processor Allows Customized AI Upscaling for Any Given Scene

Technological prowess has allowed us to enjoy 8K picture quality from the comfort of one’s home. Although not all shows and movies are made in 8K, users are able to take full advantage of the latest TV tech Samsung has to offer. In fact, the real value of 8K TVs comes from Samsung’s AI upscaling technology, which offers next-level picture quality by analyzing the image in real-time and upgrading it to higher picture quality or even 8K, regardless of the original image quality. Neo QLED 8K raised the number of neural networks from 16 to 20 to strengthen the capability for image analysis and upscaling. Multi-intelligent AI networks from the Neural Quantum Processor improve not only images, but also cloud games in 8K resolution for seamless and natural gameplay.

“As the number of networks has gone up, we were able to upscale a wider range of content to deliver a better viewing experience for users,” said Jeong. “Samsung added neural networks to make the image of cloud games vivid and reduce noise. The neural networks immediately analyze a picture, optimize a network and upscale it to 8K so that users can enjoy a cleaner game image.”

Jeong agreed with Samsung’s desire to offer a better viewing experience. “Samsung’s multi-intelligence A network is continuously expanding, providing optimal picture quality technology in accordance to a viewing area and the most recent content trends .”

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Samsung’s 2022 QLED TVs, the World’s First HDR Displays With ‘Pantone Validated’ Approval

Color is an important factor in evaluating a TV’s picture quality. Samsung has achieved 100% color volume since 2017 and displayed accurate and vivid colors. Samsung’s all-new 2022 QLED models, including Neo QLED 8K, became the world’s first HDR displays with ‘Pantone Validated’ certification. Pantone specializes in color and provides a global color standard, PMS (Pantone Matching System). The certification means that Samsung’s ability to accurately express colors is officially recognized. Neo QLED 8K was acknowledged for its accurate expression of 2,161 Pantone colors and 110 skin tone shades.

“Pantone Validated certification suggests that the color expression of Neo QLED 8K is almost on par with the colors we are able to detect with our eyes,” said Lee. “Technological advancements of Neo Quantum Processor, along with Quantum Dot material help our TVs accurately express more than 2,000 colors recognized by Pantone and also 110 skin tones, the most complicated and delicate colors.”

Smart Calibration — Automatically Calibrate and Optimize Picture Quality in an Easy and Convenient way

Samsung is known for providing an industry-leading picture quality by technical innovation. A classic example is Smart Calibration, which is embedded in the latest TV models in 2022.

Smart calibration allows anyone using a Samsung Neo QLED with an Android smartphone to calibrate the screen. ² This allows users to calibrate their TVs for superb image quality through a simple step-by-step process with the Smart Calibration feature within the Smart Things app. Simply open Smart Calibration within SmartThings and point your smartphone’s camera at the TV. The SmartThings App will simplify the process of optimizing picture quality. You can select between two modes: Basic Mode and Professional Mode, depending on how precise you want to optimize the picture. Basic Mode offers a quick calibration within 15 seconds, while Professional Mode optimizes more details of the picture and takes only 5-8 minutes to complete.

“Image calibration usually requires costly equipment, like a pattern generator and measuring instrument. With Smart Calibration, users can adjust the quality of their pictures quickly and easily with only their smartphones. Samsung developed this solution to help everyone easily calibrate their screens and enjoy accurate images,” said Jung. Professionals who use colors, such as photographers, calibrate their screens at least once every three to six months. While this isn’t required for ordinary uses, it will be great for users to calibrate their screens using Smart Calibration when they first purchase the TV or when moving the TV to a different location.”

Samsung Neo QLED 8K, the First TV To Receive ‘Eye Care’ Certificate by Top Global Certification Institutes

There is now more amazing content available via OTT services than ever before, and as a result, more and more people are spending their leisure time watching this content on TVs. Comfortable viewing is a key factor in TV purchase decisions.

The 2021 and 2022 Samsung QLED TVs, including Neo QLED 8K, won the ‘Eye Care’ certification from Verband Deutscher Elektrotechniker (VDE) in Germany, a test & certification association. They are among the first televisions to receive a special certificate for eye care. VDE’s ‘Eye Care’ certification includes ‘Safety for Eyes’, ‘Gentle to the eyes’, flicker level,³ uniformity⁴ and color fidelity⁵ assessments. ‘Safety for Eyes’ certification is assigned to products with the emission levels of blue light, ultraviolet rays and infrared rays that fall into the ‘Exempt Group’ according to the classification of emission limits set by the International Electrotechnical Commission (IEC).

‘Gentle To The Eyes’ Certification proves that a device has met the International Commission on Illumination standards.

“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain. A comfortable viewing experience is quickly becoming a key factor in purchasing decisions, in addition to picture quality and performance. Neo QLED 8K, with its ‘Eye Care’ certification, meets these criteria, offering more comfortable watching experience to users,” said Jung.

Additionally, the Eye Comfort mode on Neo QLED 8K adjusts the screen’s brightness. The TV’s Neural Quantum Processor automatically adjusts the screen’s brightness to reduce blue light. Lee stated that AI technology adjusts the screen’s brightness to suit a user’s viewing environment. This allows them to enjoy favorite TV content comfortably. “After sunset, you will see significantly warmer colors and reduced brightness, while during the daytime, the screen will be brighter and more vivid.”

AI technology To Provide Perfect Viewing Experience With Minimal Effort From the Users’ Side

As displays get larger and the technology for enhancing picture quality improves, so too does the standard for good picture quality. “The ultimate goal of advancing our technology in picture quality is to enable our TVs to automatically adjust their own picture quality to its optimal setting, producing a lifelike image. Lee stated that we will keep developing cutting-edge technology in order to provide true-to life picture quality for our customers.

” Our users’ viewing experience is as important as sharpness and accurate color.” Jo said. This means it is essential to help users conveniently enjoy the best picture quality. We are committed to creating a viewing environment where people can enjoy any content in any setting. Samsung is committed to advancing AI technology to provide perfect picture quality with minimal effort from the users’ side.”

¹ According to data released by market research firm Omdia

² Requires Galaxy S, Note, Z Flip or Z Fold series models released after January 2019, or an iPhone that supports Face ID. Depending on your situation, the supported models might differ. For more information, please check the product manual at samsung.com/support.

³ According to International Electrotechnical Commission(IEC) standard

⁴ According to International Standard Organization(ISO) standard

⁵ According to Information Display Measurement Standard(IDMS) standard