Twitch explained why it thinks 50/50 revenue sharing on the platform is the right thing to do

Twitch has responded to its controversial decision on revenue sharing between streamers and the platform. So far it's 50/50, while YouTube's is 70/30 in favor of the content makers. Bloggers who were very concerned about this change asked Twitch monetization director Mike Minton about it, and got this response:

"What's important to me is that me and my team are completely focused on improving your ability to earn," he said. "At the end of the day, we're setting the framework for the long term so that you can all keep earning as long as possible and the next generation of streamers can have that same opportunity."

Regarding the split, he said: "We've looked at every possible option. Could we have offered you a 70/30 split? The answer is no. It's just not viable for Twitch in the long run."

The executive also added that many have speculated that Amazon, which owns Twitch, might have stepped in. But he explained that the company wants to develop the platform as an independent business independent of its cash infusion.

So, apparently, bloggers will just have to put up with it... or go to YouTube.

Source: Eurogamer