Motorola unveiled the Edge 30 Fusion smartphone in Viva Magenta, which Pantone called the color of 2023

The Motorola Edge 30 Fusion smartphone debuted back in early September this year. But now the manufacturer has introduced a new version of the device - Edge 30 Fusion in Viva Magenta color.

Here's What's New About It

The other day the Pantone Color Institute named the color of the upcoming 2023 - a shade of magenta Viva Magenta 18-1750. It was chosen after analyzing global trends and themes throughout the year, considering all aspects of society from fashion to marketing, social media and even politics.

And because Motorola has an exclusive global partnership with Pantone in the smartphone category, the Viva Magenta color of the Edge 30 Fusion smartphone is just that shade of 2023.

Apart from the color, nothing has changed on the phone. Except for the package: the Motorola Edge 30 Fusion Viva Magenta costs $800 and is sold together with wireless headphones Moto Buds 600. However they are colored in another color - Winetasting. By the way, without headphones and in Neptune Blue coloring the smartphone costs $700.

The novelty is only available in the U.S. and is sold by mobile operators AT&T and T-Mobile.

Source: Motorola