H. Moser & Cie has presented a unique watch with a QR-code on the dial and its own metaworld for $29,000

The Swiss company H. Moser & Cie has released an unusual watch of the premium segment called Endeavour Center Seconds Genesis.

Here's What We Know

The main feature of the watch is a huge QR code engraved inside the sapphire crystal. Having scanned it, you get into a meta universe with your own avatar, where you can learn the history of the brand, the production of the watch and communicate with the employees of the company.

The watch has a round 40-millimeter sandblasted stainless steel case. The titanium pixel bezel and crown are 3D-printed and the leather strap is hand stitched.

In addition, the watch is equipped with an automatic caliber HMC 200 movement with a 72-hour power reserve.

H. Moser & Cie produced only 50 copies of the Endeavour Center Seconds Genesis for $29,000 each.

Source: H. Moser & Cie