Nothing has unveiled CMF by Nothing: a sub-brand that will produce affordable smartwatches and headphones

Nothing CEO Carl Pei made a major announcement during Nothing's Q2 2023 video report on 3 August.

Here's What We Know

Carl Pei stated that Nothing is launching a sub-brand called CMF by Nothing. According to the CEO, it will focus on manufacturing affordable gadgets.

In order not to distract the core development team of Nothing devices, the company has already assembled a separate group of people who will deal exclusively with the new brand. According to Pei's statement, the new products will differ from competitors in design. In addition, the company promised that the new products will have the same user experience as Nothing gadgets.

When We Can Expect It

The first CMF by Nothing products will appear at the end of 2023. They will be smartwatches and TWS headphones.

Source: Nothing