Google is integrating artificial intelligence into the Play Store for games

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Google has announced a number of new features for game listings on Google Play, including support for AI-powered FAQs.

Here's What We Know

The company is rolling out AI-generated answers to frequently asked questions on game information pages in English. The feature is currently being rolled out to a limited number of developers, but could be expanded in the future.

Google has previously tested a similar feature for non-gaming apps on the Play Store. It also automatically generates answers to popular questions using artificial intelligence.

Google will also allow developers to display the latest YouTube videos right in the ads of games in the Play Store. This will help attract more users to the games. The company has also introduced new immersive ad formats that fit into game environments across genres.

To encourage more in-app purchases, Google is introducing discounts for Play Pass subscribers and exclusive offers using Play Points. In addition, developers will be able to track deleted apps and target ads to different user groups.

In addition, Google is expanding its Play Games for PC programme, allowing publishers to list PC games on the Play Store. Games such as "Lineage2M," "Odin: Valhalla Rising," "Genshin Impact" and "Dragonheir: Silent Gods" are already available, with "Solo Leveling: Arise" expected to launch later in the year.

Source: TechCrunch