Apple shares jump up 6% after the announcement of the new Apple Intelligence platform at WWDC

Apple's shares reached a new all-time high in value after the company announced the introduction of its new Apple Intelligence platform at the WWDC conference. The share price exceeded USD 205 per share, which is a 6% increase in one trading day.

Here's What We Know

Apple Intelligence, which will be available starting with iOS 18, promises to integrate artificial intelligence into billions of Apple devices. The new platform includes generative artificial intelligence for text creation, automatic summaries and prioritisation of notifications, and an improved version of Siri with more contextual information.

These new features will be available free of charge, increasing investor interest in future updates to the iPhone and other Apple products.

Apple is also demonstrating deep integration of ChatGPT into iOS and Mac, allowing users to get help in cases where Apple Intelligence models are unable to provide an answer.

The financial relationship between Apple and OpenAI remains unknown at this time, but could be a long-term monetisation opportunity, similar to the deal with Google for the search engine in Safari.

Source: 9to5Mac