Identifying films and TV series through TikTok will become much easier through the Spotlight feature

TikTok has introduced a new feature called TikTok Spotlight, which will help users recognise the titles of films and TV series from short video clips.

Here's What We Know

When the platform's technology detects a suitable clip, it adds a link to a page with detailed information about the film or TV series. On this page, you can find a synopsis, cast information and official accounts, as well as other TikTok videos related to the title. The page also contains information on where to watch the film or series on streaming services, or how to buy tickets if the film is still in theatres.

@tiktoknewsroom.

Introducing TikTok Spotlight, a new promotional solution that allows the entertainment industry to harness the power of TikTok fan communities to promote films, TV series and franchises.

♬ original sound - TikTok Newsroom

This initiative is also beneficial for studios, as TikTok has become an important part of marketing strategies for films and TV series. Studios will be able to find suitable content creators and motivate them to spread the word about their projects. They will also have access to user engagement analytics.

Source: TikTok