Pixel 9 series, Pixel Watch 3, Nest Learning Thermostat and Pixel Buds Pro 2 get new plastic-free packaging (video)
Google has announced an important environmental initiative: all new Pixel and Nest products will now come in plastic-free packaging. The company decided to implement this plan earlier than planned, by 2025.
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The latest models, including the Pixel 9, Pixel Watch 3, Nest Learning Thermostat, and Pixel Buds Pro 2, have received new boxes made of alternative materials to plastics.
Google uses a special cellulose formula to make the packaging, which makes it 70% more flexible and three times stronger than previous versions.
The packaging has a natural textured look and is fully recyclable. Innovations include a special label to confirm that the product is new and packaging that creates the feeling of unwrapping a gift. This helps to reduce the environmental impact and simplify packaging disposal.
Source: Google