Why hasn't Apple Vision Pro become a mass product?

Apple's Vision Pro has been on the market for more than six months, but now people are more sceptical about it. Despite the initial excitement and positive reviews, the mood around Vision Pro is not entirely optimistic. Sales problems and the lack of attractive apps and content have become the main topics of discussion.

Here's What We Know

Apple has positioned Vision Pro not as a regular VR or AR headset but as a "spatial computer".

The price of $3,500 is a serious obstacle for many potential buyers. It would seem that reducing the price to $1,000 to $1,500 could make Vision Pro more affordable and popular. However, the problem is not just the price. The main issue is the realisation of the idea of a "spatial computer".

In order to justify this price, Apple must prove that Vision Pro is indeed a new generation computer capable of performing tasks better than traditional computers.

For now, Vision Pro impresses primarily as a media device. Virtual displays, spatial video and viewing standard videos and photos are among its strengths. Apple wants Vision Pro to be more than just a device for consuming content.

If the Vision Pro can offer a significantly more engaging experience for everyday work compared to a Mac or iPad, it could make a difference. Most users see the Vision Pro as an expensive accessory to the Mac, not a complete replacement.

Source: 9to5Mac