Gamer's breath in the London Underground: PlayStation has styled carriages on one line to celebrate its 30th anniversary

PlayStation is famous for its PR campaigns. The most striking ones are usually implemented in the UK, and one of them is dedicated to the 30th anniversary of the PS brand.

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PlayStation has stylised metro cars on the Victoria line. Now, when you enter a metro carriage, you will see themed brightly coloured seats with PlayStation logos such as a cross, square, triangle and circle, Play has no limits and start and finish marks.

It's the first time in 25 years that Transport for London has allowed a brand to advertise on its Tube seats. It is also the first time in 25 years that new seats have been installed.

It's not the first time PlayStation has done something like this in the UK. For the launch of the PlayStation 5 in 2020, the company stylised Tube signs and station names, and before that, it placed PlaStation signs on London's Oxo Tower in 2013 to celebrate the launch of the PS4.

Advertising in 2020 and in 2013

Source: eurogamer