Meta blocks links to the social network Pixelfed, which competes with Instagram, thus only making it more popular

Meta has started blocking links to the social network Pixelfed, a decentralised image sharing platform that competes with Instagram. Links to Pixelfed.social are marked as spam and immediately removed from Facebook.
Here's What We Know
Pixelf is a decentralised, open-source, community-funded platform powered by ActivityPub, the same technology used by Mastodon and other federated services. Pixelfed.social is Pixelfed's largest server, which launched in 2018 but only gained a lot of attention last week.
Pixelfed has experienced a surge in user registrations in recent days after Meta announced it would loosen its rules, including to allow users to call LGBTQ+ people "mentally ill" amid a slew of other changes that are clearly shifting the company towards right-wing sentiment.
At the same time, Pixelfed's creator, Daniel Supernault, recently published a "declaration of fundamental rights and principles for ethical digital platforms that ensure privacy, dignity and fairness in online spaces," including sections on the right to safeguards against hate speech, freedom from surveillance, and protection of vulnerable communities.
Superno said its platform refuses venture capital funding and will not introduce advertising in any form. "Pixelfed is for the people, full stop," Superno wrote to Mastodon.
Source: 404media