Former PlayStation executive believes Xbox's multi-platform strategy could be as successful as Sega's
Shawn Layden, former chairman of PlayStation Worldwide Studios, suggested that Microsoft's multiplatform strategy could be successful, similar to Sega's approach after its exit from the console market. He noted that the release of games on different platforms can reduce the "missed opportunity" effect (FOMO), which is usually used to attract players to a particular ecosystem.
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Leyden emphasised that a multi-platform approach is a good strategy, especially in the context of rising game development costs. He cited the example of Sega, which, after the end of production of the Dreamcast console in 2001, moved to the release of software for different platforms, which proved to be a successful step.
Recently, Microsoft announced plans to release its major games, such as Forza Horizon 5 and Indiana Jones and the Great Circle, on PlayStation 5. And Microsoft Gaming CEO Phil Spencer noted that the company has no restrictions on what games can be released on other platforms.
Leyden also noted that a multi-platform strategy can make it difficult to create a sense of exclusivity, which is often used to attract players to a particular platform. However, he acknowledged that this approach has historical precedents and can be successful if implemented properly.
And given all the recent developments with Microsoft's gaming division, this strategy looks very good. It is worth reminding that64% of player spending on Microsoftgames in December was on PlayStation.
Source: Kiwi Talkz
