Renault launches classic car support programme modelled on Ferrari and Porsche
French car manufacturer Renault has announced the launch of a new certification programme for specialist technical centres and suppliers, focused on supporting and enhancing the value of its classic cars. The initiative, similar to the Ferrari Classiche and Porsche Classic programmes, is aimed at strengthening Renault's position in the historic car market and increasing its investment appeal.
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The programme will create a network of certified technical centres recommended for servicing specific models. Owners of classic Renaults will have access to mechanics specialising in servicing specific models, such as the Renault 5 from the 1970s.
The new initiative is a continuation of the "Renault The Originals" division, which promotes the brand's historic models and sells branded paraphernalia. Initially, the certification will be extended to eight service centres located exclusively in France. Renault plans to gradually expand the network to 25 authorised garages across the country, ensuring that 80% of the population within a 100km radius has access to specialist servicing. Going forward, the programme will be scaled internationally.
An illustration on The Originals Renault Services. Source: Renault
In addition to the new service programme, Renault has published 50 original repair manuals for classic models in the public domain, as well as a series of instructional videos. These resources are designed to make the process of servicing and restoring classic Renault cars easier for owners and professionals.
Arnaud Belloni, Renault's marketing director, said at the Rétromobile classic car exhibition that the company's reference point was the Porsche and Ferrari programmes, highlighting their successful track record in supporting collectors. He added that emphasising Renault's historical heritage was a strategic move in the face of increasing competition from new brands, particularly from China. According to him, having a strong historical heritage is an essential attribute of a sustainable and competitive brand.
Belloni also noted that in addition to subjective brand value, a focus on historical heritage brings tangible financial benefits. He explained that economists recognise historical heritage as one of a company's key assets, enhancing both the overall value of the company and the value of contemporary brand models. Classic car events contribute to the value of all cars in the relevant model range.
