iPhone 16e appears in a new Apple advert

By: Nastya Bobkova | 28.02.2025, 23:06
Apple Introduced: First Look at the iPhone 16e Advert Apple has released an advert for the iPhone 16e. Source: Apple

Today, 28 February 2025, the new iPhone 16e is on sale, and Apple has unveiled a new advert highlighting the features of the most affordable model in the iPhone 16 series.

Here's What We Know

To announce it, the company released a short commercial showing a character holding an iPhone 16e. This impressive video, aimed at social media and fast-paced advertising campaigns, highlights the main features of the new product.

The ad focuses on the design of the new product, including the bezel-less screen with Face ID and single-lens rear camera. The video features the track "Talk" by Selena Gomez and Benny Blanco.

The price of the iPhone 16e starts at $599. Although its price is higher than the iPhone SE 3, which it replaced, the new smartphone offers a number of upgrades.

The new iPhone 16e is powered by the flagship A18 chip, which provides high performance, energy efficiency and support for Apple Intelligence. The 6-core processor is 80% faster than the A13 Bionic used in the iPhone 11 and easily handles any task - from everyday use to working with AI functions.

The 4-core GPU opens up a new level of mobile gaming, allowing you to run demanding AAA games with ray tracing for realistic lighting and reflections. The 16-core Neural Engine is optimised for large generative models and performs machine learning tasks 6 times faster than the A13 Bionic.

Source: Apple