At its peak, the Oscars in the UK were watched by a million people on TV, while the average figure was 500 thousand
This year's Oscars broadcast on the UK's ITV channel attracted the largest audience in recent years, thanks to the switch from pay TV to free-to-air broadcasting for the first time in two decades.
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The first year of the Oscars broadcast on ITV attracted more than 500,000 viewers on average, with the audience peaking at 1 million immediately after the show began. Although the number of viewers stabilised at 500,000 after the first hour, the programme captured a 28% share of all viewers at that time.
By comparison, last year's broadcast on Sky Cinema attracted only 35,000 viewers, although a direct comparison is difficult because Sky also showed parts of the ceremony on other channels.
This year's format also included a special Oscars Channel on ITVX, which featured themed programmes and behind-the-scenes footage.
ITV secured the rights to broadcast the Oscars in the UK following a multi-year deal with Disney Entertainment, which ended Sky's 20-year partnership with the Academy of Motion Picture Arts.
Anora was the highlight of the evening, winning the Best Picture award and four other statuettes for director Sean Baker.
As a reminder, the Academy of Motion Picture Arts is considering new partners to broadcast the Oscars due to technical problems with Hulu that occurred during the 97th ceremony.
Source: Deadline
