Activision is criticised again for using AI: this time, the company generated art for mobile games
Activision is once again at the center of a scandal over the use of generative AI. This time, the company released ads for mobile games that probably don't even exist, including Guitar Hero Mobile, Call of Duty: Zombies Defender, Call of Duty: Sniper, and Crash Bandicoot Brawl.
Here's What We Know
The ads appeared on Facebook and Instagram and attracted the attention of users due to the low quality of the images, which, according to players, were created by generative AI. In particular, the promo for Guitar Hero Mobile shows guitarists with strange poses and instruments, as well as distorted speakers on stage. Players have noted the characteristic features of AI generation: blurring, incorrect proportions, and lack of integrity.
The situation is complicated by the fact that most of these games have not been officially announced. Only Guitar Hero Mobile has a page on the Geeklab platform that is used for testing. When users click on the "Download" button, they are redirected to a survey with the following text: "This is not a real game, but it may become real in the future!"
Other games mentioned are Call of Duty: Zombies Defender, Call of Duty: Sniper, and Crash Bandicoot Brawl do not have any official pages or confirmation of their existence.
Players are outraged by Activision's approach. In the comments to the advert, users call it "lazy AI garbage" and criticise the company for the lack of real designers. One of the comments sarcastically states: "Thank you, Activision, I will definitely not support your projects from now on."
The use of AI in game development is becoming more and more common, but this case highlights the risks of losing trust among players. Activision has so far refused to comment on the situation with the ads. The community continues to demand transparency and a more responsible approach to content creation.
NOT A JOKE: New Guitar Hero game advert spotted on Instagram
- Jason Paradise (@jparaLove) 28 February 2025
The post isn't public on Activision's page, but the link is still up as I'm posting this
"Guitar Hero Mobile, copyright 2025" pic.twitter.com/3kxX8Ic2HA
Source: @jparaLove
