Oppo wants to be like Apple: the company will work with Google to protect its users' data from AI
The Chinese company Oppo has launched a cloud computing system that should protect confidential user data from its own artificial intelligence.
Here's What We Know
To ensure data security, Oppo entered into an agreement with Google and integrated Confidential Computing technology. This encryption-enabled solution helps prevent unauthorised access to user data by third parties. In addition, the Private Computing Cloud ensures that information about calls, searches, and other activities will not be used to train Oppo's AI.
"With AI being a lightning rod for privacy concerns, especially among Chinese device makers, this is an interesting move by Oppo as it seeks to gain a foothold in the AI-enabled smartphone market," Ben Wood, principal analyst at CCS Insight, told CNBC.
The decision of the Chinese company is reminiscent of Apple's attempts to protect user data from its own AI system, Apple Intelligence. Last year, the iPhone maker introduced Private Cloud Compute, or PCC, "a cloud-based intelligence system designed specifically for private AI processing".
During 2025, Oppo will add new features to Private Computing Cloud, including call recording and summarisation, search, and image generation. The company also plans to double the number of users who will be able to use generative AI: by the end of the year, their number should reach 100 million.
It is worth noting that, according to Counterpoint Research, Oppo is the sixth largest smartphone manufacturer in China, having 14% of the market in 2024.
Source: CNBC
