SAG-AFTRA, which protects actors' interests against AI, is still far from reaching a deal with video game publishers
Over the past months, SAG-AFTRA, the actors' union, has been in intense negotiations with major video game developers and publishers over protections against the use of artificial intelligence (AI). The union says that the parties remain "woefully far apart" in reaching agreement on fundamental protections for actors.
Here's What We Know
The main point of contention is the use of AI to create digital copies of actors' voices and movements without their consent or compensation. SAG-AFTRA is demanding clear rules that would prohibit the use of such copies without the consent of performers and ensure that they are fairly compensated for the use of their work in the future. However, publishers are proposing agreements that contain "striking loopholes" that allow them to use past performances without any protections.
The strike, which began in July 2024, has already had a noticeable impact on the industry. For example, some games, such as Destiny 2 and World of Warcraft, have unvoiced NPCs due to the lack of actors. Additionally, some independent studios have agreed to temporary agreements with SAG-AFTRA that include AI protection, allowing them to continue working on their projects without interruption.
While the parties claim some progress in the negotiations, reaching agreement on AI protections remains a challenge. SAG-AFTRA emphasises that without clear rules, actors could be vulnerable to exploitation by AI. Publishers are offering higher wages and better working conditions, but the AI issue remains unresolved.
Source: GamesIndustry
