The phenomenal success of Palworld surprised even the developers: they cannot explain the reasons for its popularity
The Palworld game by Pocketpair has become a real sensation, having achieved incredible popularity. However, the developers themselves admit that they did not expect such a success and cannot explain exactly what contributed to such a rapid growth of interest in their project.
Here's What We Know
After its release in January 2024, Palworld quickly gained the attention of players. In just 8 hours, more than a million copies were sold, and in 24 hours, two million copies were sold. A month later, the number of players reached 25 million, including 15 million on Steam and 10 million on Xbox. As of February 2025, the game has attracted more than 32 million players across platforms.
During a speech at GDC 2025, Pocketpair's Communications Manager, John Buckley, shared his surprise at the game's success: "We've reached this incredible figure that makes me feel embarrassed. If we knew how to do it, we would do it again, but we have no idea what happened."
As a reminder, Pocketpair shared its reaction to Nintendo' s Palworld patent infringement lawsuit: "It was a very depressing day."
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