InZOI breaks records: Korean competitor to The Sims becomes the most desired game on Steam

The South Korean game InZOI, which is supposed to become a competitor to The Sims series, has become the most desired game on the platform, beating even the long-awaited Hollow Knight: Silksong. With the approach of early access on 28 March, the game is experiencing a big wave of popularity.
Here's What We Know
Over the past week, the game has gained more than 50,000 new subscribers on Steam, bringing the total number to about 240,000. Such excitement demonstrates the huge interest in the game and its potential to become a serious competitor for The Sims.

The most popular games by subscribers. Image: SteamDB
Although many of the game's mechanics will be familiar to The Sims players, InZOI focuses on providing players with a wider set of tools to create their own characters, objects, and other elements.
Players can import their own textures for many of the game's surfaces and use artificial intelligence tools to turn photos into real objects.
We're beyond excited to share that inZOI has reached the #? ???? ?? ??? ????? ???????? ??????! ?
- inZOI (@PlayinZOI) 24 March 2025
This incredible milestone would not have been possible without your unwavering support and enthusiasm.
We are profoundly grateful for every single one of... pic.twitter.com/j8FwZNVV8a
For example, during a preview of the game, the developers demonstrated how a single photo of a Tom Nook stuffed animal (a character from Animal Crossing) was turned into an object that could be placed in a house.
The game also allows players to upload videos of their own movements or those of other people, and then use generative artificial intelligence to turn those movements into animations for characters in the game.
Players can share their creations on the Canvas platform built into InZOI.
Source: @PlayinZOI