No light in the tunnel: Ubisoft shares continue their precipitous decline and hit a 12-year low
Falling stock market has become the mainstream of recent days, but Ubisoft started this trend a few years ago and among game companies, perhaps, became the "leader" in terms of lost value of securities. Recall, back in 2021 it was the French publisher was the most expensive European game company, but now it is rapidly approaching disaster.
Here's What We Know
Aweek ago we reported that Ubisoft's shares, which had already fallen in value over several years, lost almost 12% of their value and the securities of the gaming company were trading for €10.59 on 1 April 2025, but this was not the last blow for investors.
Today (7 April), Ubisoft's share price fell another almost 8% to €8.8 per share - its lowest in 12 years. The gaming giant has lost almost 40 per cent of its value in one month and almost 90 per cent in five years - Ubisoft shares were worth around €80 in January 2021.
Ubisoft's share price. Source: Google Finance
Ubisoft probably has so many problems accumulated that neither the deal with Tencent nor the successful release of Assassin's Creed Shadows inspire optimism among investors and actively sell off the stock. In addition, investors are Shareholders feel cheated: Ubisoft investors demand renegotiation of Tencent deal, which looks unlikely but also introduces uncertainty - and this is a major fear of shareholders.
Apparently, added to Ubisoft's current problems is the global panic in stock markets caused by Trump's aggressive trade policies.
Source: Google Finance