Former Nintendo PR experts explain high prices for the company's games: the reason is related to respect for the "value" of its products
Nintendo Switch 2 is set to be released on 5 June, but the high prices for the console and its games have caused a wave of discussion among gamers. Representatives of the company explain why Nintendo keeps its prices high and how it is related to their approach to product quality.
Here's What We Know
In a new video, former Nintendo PR managers Keith Ellis and Kresta Young talked about the company's strategy, which is related to respect for the "value" of its products. They noted that Nintendo sees its games as a premium product, which is reflected in the prices that are rarely reduced.
"Nintendo products have a tremendous amount of value that we must always respect," Ellis said. "That's why these things are almost never sold at a discount. Value is something we care deeply about, and it's part of our approach."
Prices, which players jokingly call "Nintendo Tax," have become part of the company's culture. For example, many Nintendo users are used to the fact that games such as The Legend of Zelda or Super Mario Bros. are rarely discounted. This contrast is especially noticeable in comparison to Xbox or PlayStation, where discounts on games are regular.
"Often, games for the same $60 on other platforms don't have the level of quality that Nintendo offers," Ellis explained. "We want to show how premium what we've created is through our pricing."
The new Nintendo Switch 2 will be released with a price tag of $450 for the console, and the first games, such as Mario Kart World, will cost $80 for the digital version and $90 for the physical copy.
Source: Kit Krysta
