LG develops technology that will display ads based on the analysis of your emotions

A still from the film Once Upon a Time in Hollywood. Source: Once Upon A Time In Hollywood

LG is developing a new technology for its smart TVs that allows it to tailor ads to the emotional state of viewers. In collaboration with Zenapse, LG is using an artificial intelligence model called the Large Emotion Model (LEM), which analyses users' emotional and psychological patterns.

This technology allows advertisers to create more personalised messages that resonate with the viewers' internal state, not just the content they are viewing. For example, instead of showing adverts for fitness products during sports programmes, the system can show ads for beer or a new restaurant.

This initiative is raising privacy concerns among users, as TVs collect data on viewership and the emotional state of viewers. Some users are already expressing their dissatisfaction with this practice. On the other hand, ad conversion is the most coveted metric for any advertiser. With billions of impressions, the number of people who buy a product is usually a tenth of a percent, so an increase in this figure would be welcomed by the industry, even if it raises ethical dilemmas.

LG is one of the world's largest TV manufacturers, so its innovations could have a ripple effect. It is estimated that 35% of US homes have LG TVs. LG supports its own webOS operating system, which is based on Linux and was originally developed by Palm, a handheld PC manufacturer. This allows the company to control the software of its devices.

Source: arstechnica.com