Tim Cook pays tribute to fallen US military in memorial post on X
Every year on Memorial Day, Apple CEO Tim Cook expresses his gratitude to the US military who died defending the country. In 2025, in his post on the social network X, Cook emphasised the courage and dedication of the fallen soldiers, paying tribute to them on this important day.
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In his address, he emphasised the unwavering courage of the military who gave their lives for the freedom and security of America. This tradition of Cook's has become a symbol of Apple's respect for the country's heroes.
However, this year's message from Tim Cook received a mixed response from users. This happened against the backdrop of deteriorating relations between Apple and the US government: just a few days ago, President Donald Trump threatened new tariffs on the company's products, allegedly because Cook missed a recent trip to the Middle East.
We are grateful for all those who fought for our freedom. On Memorial Day, we reflect on the courage and selflessness of the heroes who made the ultimate sacrifice for our country.
- Tim Cook (@tim_cook) 26 May 2025
This situation highlights the difficult position of Apple, which is trying to balance its global commercial interests with tense relations with the current US government.
Apple has been publicly supporting the military and veterans for many years, including through special programmes, employment and training initiatives. Tim Cook's post is another reminder of how important it is to keep the memory of heroes alive.
Source: @tim_cook
