Concord's failure taught Sony: the gaming industry giant promises not to repeat mistakes and revises the strategy of Live-Service games
After the high-profile failure of the Concord shooter service, which was dramatically withdrawn from sale in less than a month, the Japanese gaming giant vows not to repeat its mistakes. Sony says that it has "reviewed its processes to deeply understand how and why the game failed to meet expectations".
Here's What We Know
Speaking at a planned investor roundtable, PS Studios CEO Hermen Hulst said that he believes "a really good job was done" on the first-person shooter. However, he acknowledged that the game was not "different enough to resonate with players" after entering a "hyper-competitive market segment".
Hulst continued: "We have implemented much more rigorous processes to test our creative, commercial and development assumptions. And now we're doing that on a much more ongoing basis. And it's a plan that will ensure that we invest in the right opportunities at the right time, while maintaining a much more predictable timeline."
The former managing director of Guerrilla Games pointed to Marathon as a title that the company takes extremely seriously, and he noted that the team is currently reviewing the alpha testing cycle that has concluded to better "understand how audiences are interacting with it."
However, Hulst insisted that Sony will not give up on gaming services despite the lessons it has learnt: "This is a big opportunity for us," he said. This confirms that, despite the failure of Concord, Sony still sees the potential in this gaming model, but the company is not doing well, to put it mildly.
Source: Irwebmeeting
