Blumhouse admits: we underestimated M3GAN - 2.0 failed at the box office
The sequel to fashion horror "M3GAN" - psychological and comedic action film "M3GAN 2.0" - failed to live up to expectations: collections started at $10.2 million against a forecast of $45 million. Blumhouse Studios head Jason Blum honestly admitted the mistakes and factors that cost the sequel success.
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Blumhouse founder Jason Blum said he was "in pain all weekend" after the disappointing results of "M3GAN 2.0" - the studio's fourth failure of the year after "Wolf Man" and "The Woman in the Yard".
The key reasons for the failure according to Bloom:
- Overestimation of M3GAN's popularity. Bloom compared it to Superman, but forgot that it was the horror-comedy that fans loved. The move to action blurs the character's personality.
- The move from January to the summer season. Opting for a "high stakes" game instead of "less competition and motivation" - including against the blockbuster F1: The Movie. The film ended up grossing only $10.2 million instead of the expected $45 million.
- Lack of time for the director. The change in genre required a perfect pitch, but Gerard Johnston wasn't given time to refine it - which affected the result.
Nevertheless, Bloom is convinced: the brand is not dead - "M3GAN 2.0" has received positive reviews from critics (Entertainment Weekly expressed excitement), and even ideas for sequels and spin-offs (like "M3GAN 3000" in the style of "Mad Max") are being discussed.
Source: EW
