Electronic Arts launches EA Sports FC 26 advertising campaign and revealed the Ultimate-edition cover with the Swedish football legend

EA Sports FC 26 art.. Source: EA

It's time for the annual announcement that will delight fans of virtual football.

Here's What We Know

Electronic Arts has announced that it will unveil the debut trailer of EA Sports FC 26 on 16 July at 18:00 (CEST).

As a teaser for the new football simulator, the developers have published the Ultimate edition of the game, which features football legend Zlatan Ibrahimović, the best striker in the history of the Swedish national team.

You asked. Zlatan is back.

Presenting your #FC26 Ultimate Edition Cover. See the full reveal July 16: https://t.co/5s9nHPPxcw pic.twitter.com/BsoYcqY7Vr

- EA SPORTS FC (@EASPORTSFC) July 14, 2025

When We Can Expect It

According to insiders, EA Sports FC 26 will be released on 26 September, with extended access for Ultimate Edition buyers starting on 19 September.

Source: EA