Bragi and OpenAI team up to launch voice AI in headphones
German company Bragi, once a manufacturer of smart headphones and now a developer of platforms for audio gadgets, has partnered with OpenAI. Their new development is ChatAI, a voice assistant with GPT-4.1 on board that can now be integrated right into the headphones. It launches by button or keyword, and responds on the go - without a smartphone, screen, or unnecessary noise.
Here's What We Know
The system is already compatible with brands like Bose and other manufacturers using the Bragi platform. The main focus is not just answering a question, but understanding the context: the app detects who is talking and filters surrounding conversations. The local model then processes the request, passes it on to OpenAI - and the answer is returned and voiced directly through the headphones.
Bragi emphasises that no user data is stored - neither on the server nor in the app. Everything is anonymous and as transparent as possible.
Bragi is working with OpenAI to create the next generation of audio products. Illustration: Bragi
Beyond standard features like notes, translation and help information, the platform is open for expansion. Brands will be able to create their own voice features based on ChatAI - for example, headphones that adjust their own equaliser to your gait, style or mood.
Bragi has already conducted a survey: 89% of users are willing to pay about $25 extra for headphones with AI capabilities, which they estimate will push the average price of the devices up to $135-160 - especially if those headphones can do more than just play music.
The first release of ChatAI is scheduled for this summer, but the final word is up to manufacturers to decide which devices get voice AI support first.
Source: Bragi
