Tim Cook is nervous: foldable smartphones have allowed Samsung to significantly close the gap with Apple in the US market
Analytical agency Canalys published a report on the results of the second quarter of 2025 in the American smartphone market and stated that the sales leader is still Apple, but Samsung has significantly strengthened its position.
Here's What We Know
Smartphone sales in the US grew by 3% compared to the same period last year. According to Canalys, Apple's share fell to 49 per cent from 56 per cent in 2024, while Samsung strengthened its position, increasing its share to 31 per cent, thanks to the success of its foldable Galaxy Z Fold and Flip models.
Apple investors are concerned about the fall in the company's shares, which have fallen 7.5% in value since 1 January 2025, while Samsung's shares have risen 35%. At the same time, analysts expect that with the release of the iPhone 17 lineup, the situation of the American company will begin to improve.
The secret of Samsung's success
The Korean manufacturer offers a wide range of smartphones - from budget models to premium models costing up to $2,400. This allows the company to cover all price segments, unlike Apple, whose models range from $800 to $1,600.
In addition, Samsung is ahead of Apple in the release of foldable smartphones, which, although expensive, are generating huge interest and creating a new trend. It is expected that the American corporation Preparing for the foldable iPhone: Apple has started developing iOS 27 with the needs of the new gadget in mind in 2026 and undoubtedly the public will be interested in such a novelty, but Samsung is not standing still, actively developing not only the hardware capabilities of its gadgets, but also their AI-functions.
Source: Canalys
