It's official: the big unveiling of the iPhone 17 and other new Apple products will take place on 9 September
Finally, the date of the annual September presentation, where Apple presents its new products, has become known.
Here's What We Know
Apple CEO Tim Cook has revealed that the event will take place on 9 September at 19:00 (CEST) and the venue will be Apple Park headquarters.
Get ready for an awe dropping #AppleEvent on Tuesday, September 9! pic.twitter.com/uAcYp2RLMM
- Tim Cook (@tim_cook) August 26, 2025
The presentation will be held under the slogan Awe dropping, and the familiar Apple logo is made to look like it's in the infrared spectrum.
Of course, numerous insider reports have left Apple no room for intrigue and the main announcement of the show will be the iPhone 17 series, consisting of four models - iPhone 17, 17 Pro, 17 Pro Max and ultra-thin novelty iPhone 17 Air.
In addition, Apple is expected to make announcements of Apple Watch Series 11 and Ultra 3, AirPods Pro 3, announce the release date of the stable version of iOS 26 and other updates to its operating systems.
Of course, the American giant may also prepare surprises, including possible new versions of HomePod, AirTag, Apple TV and more.
Source: @tim_cook
