JBL announces the new JBL Grip portable Bluetooth speaker - it's ultra-rugged and of course AI-powered

JBL Grip. Source: JBL

JBL is bringing its new JBL Grip portable Bluetooth speaker to the global market. The speaker features a 16W full-range track-style driver. JBL promises deep bass and clear sound from 70Hz to 20kHz. The speaker is IP68-rated and has been tested to withstand a 1 metre drop.

Not a step without artificial intelligence - JBL announces AI Sound Boost, which analyses music in real time and boosts the volume to avoid distortion. Dynamic RGB backlighting has 4 colours and "breath" and "rhythm" modes. The brightness of the backlight can be adjusted via the JBL Portable app.

JBL Grip: the main features

• Protection: IP68, withstands immersion in water to a depth of 1.5 m for 30 minutes.
• Impact resistance: withstands a drop from a height of 1 metre - ideal for outdoor use
• Speaker: 16W "track-style" speaker, frequency range 70Hz-20kHz
• Connection: Bluetooth 5.4: fast connection, low latency, ability to pair multiple speakers
• Batterylife: Up to 12 hours of playback. Full charge in 3 hours
• Price: $99.95

The US release date is 28 September 2025.