OnePlus ends five-year collaboration with Hasselblad and develops its own super sharp image technology
Previous rumours have been confirmed - OnePlus has officially ended its five-year collaboration with the legendary Hasselblad brand. During this time, they worked together on colour reproduction, light balance, and image realism, which has become part of the DNA of OnePlus flagships. The company is grateful to Hasselblad for the fruitful cooperation, but now it is setting a course for full independence in image processing.
What's next.
OnePlus 15 debuts with a new proprietary platform - the DetailMax Engine. It focuses on the deep detail and realism that users can see when zooming in on photos. According to Pete Lau, the technology is not designed to chase features, but to meet user expectations. The technology is based on the principles of computational photography, and Lau claims that the first tests are already showing promising results.
Source: community.oneplus.com
