Tesla loses US market: Musk's company share falls to 2017 low
According to the research of analytical agency Cox Automotive, published by Reuters, the share of Tesla, which not so long ago had more than 80% of the U.S. market for electric cars, in August 2025 was 38% of total sales of electric cars in the United States.
Here's What We Know
This is the first time Tesla's share has fallen below the 40% mark since October 2017, when the company was ramping up production of the Model 3, its first mass-market car.
The main reason is cited as increased competition, including from automakers such as Ford, General Motors and Hyundai, which are actively expanding their electric car lines and offering more affordable models.
Analysts note that Tesla faces challenges not only in pricing, but also in model diversity. The American company still has high hopes for the Cybertruck, but it came out in 2023 and does not arouse interest among buyers, while new products from competitors are in huge demand - only in July sales of electric cars from Hyundai, Honda, Kia and Toyota increased by 60-120% .
Despite the decline in share, Tesla still leads the market, but experts predict that in the coming years the fight for consumers will become even more fierce.
Source: Reuters
