Make way for the new ones! Apple has removed four iPhone models from official shop sales and discontinued their production

By: Anton Kratiuk | 10.09.2025, 17:48
First up: The iPhone 16 Pro and iPhone 16 Pro Max posters are here! Poster of iPhone 16 Pro and iPhone 16 Pro Max. Source: Apple

Yesterday saw the unveiling of the new iPhone line-up, which includes four models: the iPhone 17, iPhone Air, iPhone 17 Pro and Pro Max. Shortly afterwards, the American company removed the four previous flagships from its own shop.

Here's What We Know

The following models can no longer be purchased in the official Apple shop:

  • iPhone 15
  • iPhone 15 Plus
  • iPhone 16 Pro
  • iPhone 16 Pro Max

This decision is in line with the company's traditional strategy - to make room for new models after the annual lineup refresh, but three models of the previous lineup remain on sale: iPhone 16, iPhone 16 Plus and iPhone 16e. In addition, the said smartphones have been discontinued as well.

If for some reason it is fundamental for you to buy exactly the removed smartphones - it can be done from third-party retailers, but stocks are limited and they will not be replenished.

Source: Apple