Ford Challenges Tesla: Hands-Free Driving System Now Available for Mass Models in Europe
Ford is expanding the capabilities of its BlueCruise driving assist system. From spring 2026, three models will receive an optional package of advanced assistants and will be able to drive hands-free on 135 thousand kilometers of highways.
What's Known
BlueCruise debuted in Europe in 2023 with the Mustang Mach-E electric car, after which the technology spread to 16 countries across the continent. Now the technology is becoming available for more mass-market models: Puma, Puma Gen-E, Kuga, and Ranger PHEV.
The BlueCruise system will soon appear in additional Ford models. Photo: Ford
The system combines adaptive cruise control, cameras, and sensors that track lane markings, the driver's gaze, and head position. The electronics take over acceleration, braking, and steering, while monitoring the driver's attention.
BlueCruise operates on highways designated as “blue zones.” There are already 135,000 km of these routes. Theoretically, a Ford car owner with BlueCruise could drive hands-free for over 2000 km, crossing six countries during a trip from Stockholm to Rome.
Ford and Lincoln vehicle owners worldwide have already logged over 888 million kilometers with BlueCruise. North America currently leads these statistics.
Exact prices and subscription options will be revealed closer to the technology's launch in new models. Currently, BlueCruise is available in Austria, Belgium, Denmark, France, Germany, Italy, Spain, Sweden, and other countries.
Source: Ford
