Meta has introduced a new tool to protect Reels from plagiarism
Meta has introduced a new tool to protect copyright content in Reels format on Facebook. Its main goal is to detect cases of illegal use of videos by other users without the author's permission. The novelty was named Facebook Content Protection and became part of the company's broader initiative to support original content.
What is known
When the system detects that a video has been used without permission, the author receives a notification. After that, he has several options. He can block the visibility of the video on Facebook and Instagram, monitor its performance, or add a link labeled "original" to his profile. If the author does not object to the publication, he can voluntarily waive claims and allow the video to remain on the platform.
Meta notes that the new system operates on the same matching technology used by the Rights Manager tool to protect copyrights. Authors can create a whitelist of accounts they have officially allowed to use their content. In this case, these videos will not be automatically marked as copies.
Protection applies only to videos that were published on Facebook or uploaded via the cross-posting function from Instagram. This may serve as an additional incentive for content creators to post their works more actively on Facebook.
The new tool is automatically provided to authors participating in the Facebook Content Monetization program and meeting integrity and originality requirements. Other authors can apply for access through the Professional Dashboard or a special section on the Meta website. Notifications about the availability of the tool can be seen in the news feed, on the profile, or in the Professional Control Panel.
Currently, the tool is only available in the mobile version, but Meta is already testing its integration into the desktop platform.
Source: TechCrunch
