Tesla broke sales record in Norway
Tesla has been unable to do anything about falling sales in the US, Europe, and China, but there is one corner of the world where Elon Musk can still hang a 'Mission Accomplished' banner without irony.
What is known
In Norway, a Scandinavian country obsessed with electric cars, Tesla achieved the most impressive achievement of 2025 — sales growth from the beginning of the year by almost 35%.
The American electric car brand attracts buyers so strongly that it sold more cars in 11 months than any other automaker in a whole year.
According to fresh data from the Norwegian Road Federation (OFV), Tesla sold 28,606 vehicles from January to November, surpassing Volkswagen's record of 26,575 vehicles set in 2016.
In November alone, an astounding number of new Teslas hit the roads — 6,215 units, nearly three times the figure from last year. Norwegians stormed dealers ahead of a scheduled tax increase on electric vehicles starting January 1.
For some time, Norway exempted all electric vehicles from tax to promote their spread. Even after introducing a threshold of about $50,000, most basic and mid-range Model 3 and Y remained below the limit and avoided the levy. But next year, this limit will be lowered, and the most popular Tesla electric vehicles will become more expensive.
The most popular Tesla in Norway now is the Model Y, which remains the country's favorite crossover even after a brief sales decline earlier in the year. When the updated version arrived in the second quarter, Y made a strong comeback.
But even drivers who are put off by CEO Elon Musk and the Tesla brand still love electric drive. 98.3% of all new cars sold last month were fully electric, Reuters reported. Norway is on track to completely halt sales of new cars with internal combustion engines in 2025.
VW increased sales by almost 50% since the beginning of the year, Kia — by an incredible 153%, but none of them have yet come close to Tesla's market share. However, the Norwegian Tesla boom sharply contrasts with the company's global reputation in 2025. Global deliveries, according to consulting firm Visible Alpha, are projected to fall by 7%.
Source: Reuters
