Samsung announced The First Look presentation ahead of CES 2026
Samsung will hold its annual The First Look presentation on January 4 in Las Vegas, ahead of the international CES 2026 exhibition. The event will take place at the Wynn hotel, with the keynote speech by Tae Moon Roh, Executive Director and Head of the DX division. Joining him will be heads of visual display and home appliance divisions to discuss the company's direction for 2026.
What's known
The presentation will be available live on Samsung Newsroom, YouTube, and Samsung TV Plus platforms.
The company is expected to introduce innovations in consumer electronics, new televisions, updates for smart homes, and improvements in the device ecosystem focusing on artificial intelligence.
One of the main announcements could be the Galaxy TriFold – Samsung's first foldable smartphone with three panels, which has already debuted in South Korea. Its price is 3.59 million won (≈ 2,100 euros or $2,400), and The First Look might finally reveal the date for its global launch.
There are also rumors that Samsung will hint at the upcoming Galaxy S26 series, with the official presentation expected in February.
Source: Samsung
