Dear Show: Displaying a Three-Minute Video at The Game Awards 2025 Costs Participants Over $1 Million
Just a few hours remain before the start of the biggest gaming show of the year — The Game Awards.
Undoubtedly, millions of gamers eagerly await exciting showcases, announcements, interviews, and awards for the best of the best.
But for those who like to count other people's money, there is intriguing information.
What is Known
It has long been known that it is costly for developers and publishers to participate in the show hosted by Geoff Keighley. It must be admitted that TGA is a top-level event, which interests everyone: viewers and developers alike. Last year, TGA set a record with a 31% increase in views compared to 2023, and after such success, Geoff Keighley raised the price. As reported to Kotaku by two anonymous sources, it now costs $450,000 to show a one-minute trailer, and a three-minute video costs over a million.
Thus, Geoff Keighley practically proved the old wisdom: first, a person works for their reputation, and then the reputation works for the person.
Source: Kotaku
