Best-selling cars in Germany in 2025
In December, 246,439 new passenger cars were registered in Germany — 9.7% more than a year earlier. For the entire 2025 year, the market volume was about 2.9 million vehicles, 1.4% more than in 2024. The statistics were published by the German Federal Motor Transport Authority (KBA).
What else is known
The majority of new cars — 66.1% — were registered to companies, although this figure decreased by 0.6%. The share of private registrations increased by 5.1% to 33.6%. The most popular colors remained gray or silver (32.4%), black (26.8%), and white (18.6%).
German car manufacturers overall finished the year with growth. BMW showed the most significant dynamics: registrations increased by 8.9%, and market share reached 8.9%. Ford increased sales by 8.8% with a share of 3.8%. Growth was also recorded for Volkswagen (+4.5%, share 19.6%), Audi (+1.8%, 7.2%), and Mercedes-Benz (+1.0%, 9.1%).
However, not all brands managed to maintain their positions. Opel reduced registrations by 7.9% (share 4.8%), Porsche — by 17.7% (1.0%), and Smart — by a significant 62.1% to 0.2% of the market.
By the end of the year, Volkswagen retained its status as the largest German brand with a market share of 19.6%.
Among foreign brands, results were mixed. Skoda increased registrations by 10.2% and occupied 7.9% of the market. Seat, together with Cupra, grew by 6.7% and reached a share of 5.7%. Both brands surpassed the mark of 100,000 registered cars by year-end.
| Models | Registrations in 2025 |
|---|---|
| VW Golf | 85023 |
| VW T-Roc | 78264 |
| VW Tiguan | 63316 |
| Opel Corsa | 48581 |
| BMW X1 | 47143 |
| Skoda Octavia | 44890 |
| VW Passat | 44609 |
| Seat Leon | 38425 |
| BMW 5er | 37643 |
| Audi A6 | 37505 |
Alternative powertrains continued to gain popularity in 2025. Sales of fully electric vehicles (BEVs) grew by 43.2%, with their market share reaching 19.1%. Hybrids occupied the largest segment: 1,127,509 registrations (+19.0%) and 39.5% of the market, including 311,398 plug-in hybrids (+62.3% and 10.9%).
Amid this, demand for conventional internal combustion engines significantly declined. Gasoline cars showed a decrease of 21.6% to 777,641 units, and their share decreased to 27.2% (compared to 35.2% the previous year). Diesel models lost 18.3%, dropping to 395,022 registrations and 13.8% of the market (in 2024 — 17.2%).
Vehicles powered by liquefied petroleum gas (LPG) occupied only 0.4% of the market — 12,079 registrations, which is 11.9% less than a year earlier. Additionally, three natural gas vehicles were registered (-97.8%), 49 fuel cell vehicles (-69.0%), and one hydrogen vehicle.
Source: KBA
