Tesla Submits New Roadster Trademark Application with Updated Silhouette
Tesla has submitted two new applications for the Roadster trademark, one of which reveals the updated silhouette of the long-awaited electric sports car. The documents were submitted to the United States Patent and Trademark Office (USPTO) on February 3.
What is known
The first application concerns the ROADSTER logo — an elongated and angular font with segmented letters, emphasizing the sporty and futuristic nature of the model.
The second application is of greater interest: it shows the silhouette of the car, consisting of three smooth curved lines forming the profile of the Roadster. It is described as a "triangular design of three smooth curved lines."
Patent application. Illustration: Tesla
Both applications are filed on an "intent to use" basis, meaning Tesla does not yet use these designations commercially but plans to do so in the future. According to lawyers, this approach allows the company to secure priority on the trademark in advance and safeguard against attempts by other companies to register similar designations.
History of constant delays
Tesla introduced a prototype of the new Roadster back in November 2017 simultaneously with the Tesla Semi, promising to start production in 2020. However, the dates were repeatedly postponed — initially to 2022, then to 2023 and 2024.
In 2024, Elon Musk mentioned again the start of production in 2025, but by autumn admitted that the car's design was only "close to the final version." In November 2025, Tesla postponed the Roadster demonstration to April 1, 2026, and the start of production is now expected in 2027 or 2028.
Source: electrek
