Officially: March 4 will host the Apple Experience — “special event” expected to have several major announcements
As expected, Apple will hold a global presentation of its gadgets, but it will happen not in February, as authoritative journalists presumed, but at the beginning of March.
What is known
The American giant has sent invitations to selected publications for the special Apple Experience event, which will take place on March 4 at 15:00 (CET) simultaneously in New York, London, and Shanghai.
It's official! Apple has announced a special event for March 4 in NYC ? pic.twitter.com/GO89p41SXL
— Apple Hub (@theapplehub) February 16, 2026
Of course, Apple did not reveal the scale or program of the presentation, but it is noted that this will be a “special Apple Experience event.”
It is expected that Apple will introduce new company products, including the budget iPhone 17e, updated MacBook Pro with M5 Pro and M5 Max chips, eighth generation iPad Air, and the 12th generation iPad. There may also be announcements of the updated Apple Studio Display and budget MacBook with the A18 chip. Rumors about all these novelties have been circulating for a long time, and their imminent release is not in doubt.
Source: MacRumors
